We created a pair of shoes inspired by Virgin America’s first class.
Then they ended up on Good Morning America.
Virgin America to the core, the shoes had all the attributes of flying in Virgin America’s first class cabin.
We made only one pair available and auctioned them for over $98,000 on eBay and donated the proceeds to Soles4Souls, a non-profit charity committed to fighting poverty through the distribution of shoes and clothing.
The sneakers were featured in over 35 publications from around the world, including Creativity, AdWeek, HypeBeast, Esquire, Mashable and appeared live on Good Morning America.
