Copywriter

Sutter Health: Never Stops

Sutter Health: Never Stops

 Sutter Health is more than 57,000 people who never stop caring for more than 3.4 million Californians. We featured some of those real people in a campaign to deliver one powerful message:
Getting better never stops.

With new executive leadership and new energy, Sutter Health set out to reintroduce themselves to Californians. The mantra "Getting better never stops" became the heartbeat of that effort, signaling a new day at Sutter and a relentless dedication to improving healthcare.

Spanning TV, radio, digital, social, billboards, and even in the hospitals themselves, the campaign not only became a powerful internal rallying cry for staff and stakeholders, but also a memorable message assuring consumers that Sutter never stops when it comes to providing the best possible care.