The Child Rescue Coalition asked for a campaign addressing kids online safety.
We ended up starting an international conversation about kids’ right to privacy on social media.
Parents were exposing their children on social media through , without realizing the impact. So we set out to use hashtags as a powerful tool to educate parents.
It worked. The story got picked up by hundreds of publications and television stations around the world, netting almost a billion earned media impressions with zero paid support. It also got parents talking, and thinking, about what they post online.
